Posts filed under “News”

$100,000 hidden in America

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Levis have a new online game promotion. http://mediadecoder.blogs.nytimes.com/2009/10/05/theres-gold-in-them-thar-hills-or-somewhere/ The Levi’s game is named after an imaginary 19th-century figure, Grayson Ozias IV, or G. O. the Fourth – as in “Go Forth” … get it? The “Go Forth” campaign is being created by Wieden & Kennedy in Portland, Ore. Ozias is described as a friend of [...]

Evisu Heritage Bluff Seam

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The Drinkin’ and Dronin’ blog has a feature on the Evisu Deluxe Heritage line http://drinkinanddronin.wordpress.com/2009/03/30/factory-feature-for-the-evisu-heritage-collection/ These jeans have more detailing than I was aware of. I didn’t understand the “bluff pocket seam” description, but a bit more googleing got me there. http://www.fashion-incubator.com/archive/bluff_pockets/ The pocket is sewn on from the inside, as I believe you can [...]

James Cameron's Denim Post for SMH

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James Cameron wrote a reasonable summary on denim for the Sydney Morning Herald. http://blogs.smh.com.au/executive-style/suitsyou/2009/08/25/iconicorigins.html

Rakuten Ichiban

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Techcrunch have an article about Rakuten. http://www.techcrunch.com/2009/07/05/japans-rakuten-can-the-biggest-e-commerce-site-you-never-heard-of-become-a-threat-for-amazon-globally/ It’s mostly e-business guff, but there is a small section which is relevant to buying goods from Japan. … About a fourth of all items available for Japanese customers can be ordered from selected countries through a service called Rakuten International Shipping Services . Non-Japanese users can access [...]

Levis 4th of July Campaign

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http://goforth.levi.com/ Redefine the declaration of independence in your own words, in the spirit of today’s America. It’s the ultimate mash-up, mixing Nationalism with a Corporate brand. Whatever! I just like the boots in this pic.

Blue Bell

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Not sure what this is, but I signed up http://eu.wrangler.com/bluebell/

Do it with Denim: Competition

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If you’re a budding fashion designer or furniture designer, you should enter the “Do it with denim” competition. http://www.doitwithdenim.org.au/ This year’s theme is Discoveries. The trick with the rules is that you have to make your item out of denim jeans, not denim fabric off the roll. The prizes don’t seem that exciting to me, [...]

Off Topic: Hanshin Tigers

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This doesn’t really relate to the theme of this blog, but it happened while I was in Japan in March. On 10th March divers finally found the statue of the Colonel Sanders in the Dotombori Canal… it had been lost for 24 years. When I first saw the statue on the TV I couldn’t understand [...]