Posts tagged “Levi Strauss”

Michel Gondry x Levis

I guess I’m very late on this one. Incredible video that Michel Gondry made for Levis. It has a great feel, and really looks old. Wikipedia: According to the Guinness World Records 2004, Michel Gondry’s Levi’s 501 Jeans “Drugstore” spot holds the record for “Most awards won by a TV commercial”.[2] The commercial was never [...]

Levi Strauss & Co. by Lynn Downey

I noticed this book on amazon: I haven’t seen it before. It looks interesting. Does anyone have it? Is it worth getting?

Litigious Levis

For the Japanese denim fans who are angry about the legal proceeding by Levis, here is a quote from the James Sullivan book (page 30): “In its first year of manufacturing the company [Levi Strauss] sued two rivals, San Francisco’s A. B. Elfelt and San Jose’s Kan Lun, for patent infringement.” So, it’s nothing new.