Posts tagged “Levis”

$100,000 hidden in America

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Levis have a new online game promotion. http://mediadecoder.blogs.nytimes.com/2009/10/05/theres-gold-in-them-thar-hills-or-somewhere/ The Levi’s game is named after an imaginary 19th-century figure, Grayson Ozias IV, or G. O. the Fourth – as in “Go Forth” … get it? The “Go Forth” campaign is being created by Wieden & Kennedy in Portland, Ore. Ozias is described as a friend of [...]

Levis 4th of July Campaign

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http://goforth.levi.com/ Redefine the declaration of independence in your own words, in the spirit of today’s America. It’s the ultimate mash-up, mixing Nationalism with a Corporate brand. Whatever! I just like the boots in this pic.

Michel Gondry x Levis

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I guess I’m very late on this one. Incredible video that Michel Gondry made for Levis. It has a great feel, and really looks old. Wikipedia: According to the Guinness World Records 2004, Michel Gondry’s Levi’s 501 Jeans “Drugstore” spot holds the record for “Most awards won by a TV commercial”.[2] The commercial was never [...]

Levi Strauss & Co. by Lynn Downey

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I noticed this book on amazon: I haven’t seen it before. It looks interesting. Does anyone have it? Is it worth getting?

Levis 1880 Nevada Raw

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Levis are running a reproduction of the oldest known jeans, the Nevada. Older jeans were lost in the San Francisco Earthquake fires. These originals were found down a mineshaft in the Nevada desert. Hence the name. These replicas are on sale in Japan in a limited (150) box set (60,000 JPY) with some awesome leather [...]

This is a pair of Levi's Jeans: The Official History of the Levi's Brand (updated)

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This book has been discontinued/sold-out, so I ordered a second-hand copy from overseas. When the title says “The Official History of the Levi’s Brand” I was expecting timelines, dates and information. Not so. What you get is big pictures of jeans, letters, receipts, Levis advertisments, and people wearing jeans, but most of the interesting pictures [...]