Levis have a new online game promotion. http://mediadecoder.blogs.nytimes.com/2009/10/05/theres-gold-in-them-thar-hills-or-somewhere/ The Levi’s game is named after an imaginary 19th-century figure, Grayson Ozias IV, or G. O. the Fourth – as in “Go Forth” … get it? The “Go Forth” campaign is being created by Wieden & Kennedy in Portland, Ore. Ozias is described as a friend of [...]